Not just African clothing. African expression.

Ethnik started in Bulawayo more than 20 years ago with a simple idea: African style belongs in everyday life, not just on special occasions.

Since then the shop has grown into a place full of things worth discovering — batik and wax-print clothing for women and men, custom outfits for weddings and families, beadwork, sandals, fabrics, and handcrafted décor from makers across Zimbabwe.

We work closely with local artisans: Binga basket weavers from the Zambezi valley, Ilala and msasa bark craftspeople, carvers and beaders. Every piece carries a bit of where it came from.

And we still like doing things a little differently. If everyone else is making it, we'd rather make something else.